Track Data Corporation is a financial services company that provides direct access brokerage, real-time financial market data, news, and research to institutional and individual investors through dedicated telecommunication lines and the Internet. Founded in 1981, Track Data is a publicly traded company (Nasdaq: TRAC) based in New York City.

For more information about the company from an investment point of view, please click here.

Among the company's major products and services are:
proTrack
For professional investors, proTrack is a direct access trading platform with fully integrated market data. proTrack offers unbiased trade routing, allowing clients control over where their orders are sent. proTrack is also available to broker-dealers as an execution platform.

Track ECN
An electronic communications network with the highest rebate and lowest access fee of any major ECN.

MarketTrack (FastTrack)
Institutional grade quote sytem designed for trading in volatile markets.

myTrack
For individual investors, myTrack is a direct access trading platform with fully integrated market data. myTrack is a software-based online trading program that individuals can use on their home PCs to trade stocks, options, mutual funds, and index futures. It offers unbiased trade routing, allowing clients control over where their equity and option orders are sent.

For a complete list of products and services, please click here.

Some Corporate History

Since 1981, Track Data Corporation has been providing mission-critical financial market data.

Track Data started by supplying options data to Wall Street firms. Back in the pre-Internet days of dedicated terminals, "Track" terminals became fixtures on the desks of brokerage houses that traded options.

Throughout the 1980's, Track Data expanded the financial data it supplied to include equities quotes and charts, real-time news, etc. The firm established direct links with financial exchanges around the world and direct links with many of its customers. Track Data became a full service financial data vendor.

In the 1990's, Track Data looked to leverage its infrastructure and market data by entering the consumer market. While the firm was already offering end-of-day data for consumers who used charting software, it looked to offer a fuller software package with real-time quotes to allow consumers at home to use a system modeled after professional trading screens. Track Data launched its market data software for consumers in 1998.

In 1999, the firm introduced its integrated online trading and market data software. Track Data thus entered the trading business, opening its own broker/dealer. The direct access software the firm developed in-house offered consumers control over the routing of their equities and options orders.